Imagine that you are starting a new business. What would it be? Why did you choose it? Why would you choose a personal enterprise over working for somebody else (or why wouldn’t you)? What rewards would you be looking for? What personal costs would you be prepared to tolerate? Would you attempt it alone, or would you look for partner(s)? What are the ways you could fund such a startup? Would it be local, or seek a wider market? .