22. BAT Start your own business – a mental experiment [Thor]

Imag­ine that you are start­ing a new busi­ness. What would it be? Why did you choose it? Why would you choose a per­son­al enter­prise over work­ing for some­body else (or why wouldn’t you)? What rewards would you be look­ing for? What per­son­al costs would you be pre­pared to tol­er­ate? Would you attempt it alone, or would you look for partner(s)? What are the ways you could fund such a star­tup? Would it be local, or seek a wider mar­ket? .